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Next, let's click the "analysis view" tab. If we click the column heading titled "anchor text", it will sort this column in descending order.
We can quickly see that the words "click" and "here" are within the top 10 words listed in the left hand column.
Remember, the anchor text column will show you the number of times the word in the "Word" column appears in the actual anchor text of the link pointing to adobe.com Anchor Text: Example) Click here to download Adobe Acrobat Reader... "Click here" is the anchor text in the example above.
Drawing: 58
So, by looking at the analysis above, we can see that the word "click" appeared in 16 of the links pointing to adobe.com and 6.8% of the total links pointing to adobe.com contained the keyword "click".
The keyword "here" was found in 34 links pointing to adobe.com and appeared 14.5% of the time. Reason adobe.com is ranked #1 The main two reasons that adobe.com is ranked #1 for the keyword "click here" is because:
1.) The websites linking to adobe.com are very quality (have a high Page Rank)
2.) The websites linking to adobe.com used the keywords "click" and "here"
many times in the anchor text of the links linking to adobe.com There are a few other offpage optimization factors that help adobe.com to rank #1, but those are the main two reasons. I hope you can clearly see the power of offpage optimization (linking).
So, the next time someone asks you what is the proper keyword density, the proper keyword prominence, the proper number of times you need to bold, italicize, or underline a keyword on your page ... You can tell them that onpage optimization is NOT critical when ranking well for a given search term and the anwer is in properly planned OFFPAGE OPTIMIZATION.
Chapter 9
“What You Must Do To Rank Well For Your Inner Web Pages...” Now that you know how to rank well for your homepage (index.htm page), I'd like to focus on various things you MUST do to rank well for your inner pages. In order to do this, I'd like to use one website as an example of how you should structure your internal linking within your website and one website showing you what NOT to do. I think you'll be surprised to know that over 90% of all websites on the internet don't have proper internal linking throughout their website.
Note: Internal Linking is the way you link to other pages within your own website. You might recall in previous lessons that I taught you the importance of using your main keyword(s) in the anchor text of links pointing to your website. Anchor text is the single most important factor for ranking well in the search engines.
Not only must you get links containing your main keyword(s) in the anchor text, from other websites, but you should also link to other webpages within your own website, using your main keyword(s) in the anchor text. Let's do a quick example. A website that has an excellent internal linking structure is: http://www.mikes-marketing-tools.com
Drawing: 59
This is an internet marketing related website owned and created by a guy by the name of. Michael Wong is actually a well-respected search engine optimizer, so he Michael Wong knows was he's doing when it comes to internal linking If we take a quick look at Michael's website, you can see that in the right hand column he links to all other pages within his website, using the main keywords he is trying to optimize each webpage for.
For example, he has optimized many of his internal pages for various Internet Marketing names: Armond Morin Marlon Sanders Corey Rudl Ken Evoy Neil Shearing Perry Marshal
then show us how many times the
Drawing: 60
